Personalization tools have long existed allowing marketers to custom tailor online marketing to consumers. However, business to business marketing has eluded personalization tools until Demandbase created its Real-time Identification service: a "service [that] bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time." Now, Demandbase is making its Real-time Identification platform available to third party developers via an the Demandbase API.
Conductor, a leading search and SEO technology company, has announced the official launch of the Searchlight Search Marketing API which allows developers to integrate the Conductor Searchlight platform with applications and marketing systems.
CityDeals.com, local/national deal and discount finder, enables developers to access its deals database via the CityDeals API. Third party apps can feature daily deals and discounts, or provide a searchable interface of CityDeals.com's entire portfolio of discounts. CityDeals.com partners with retailers and service providers around the globe to provide an expansive offer of discounts applicable on a national scale or at the local level.