Every year, Americans spend more than $3 trillion on healthcare, a figure that is projected to rise to $5 trillion in the next decade. With healthcare spending approaching 20% of the U.S. GDP, a huge effort is underway to control costs. Not surprisingly, many believe that technology has a key role to play in increasing efficiency and reducing unnecessary expenditures, and significant investments in technology are creating opportunities for healthcare technology businesses.
Among other things, SXSW is a celebration of where we are going. Be it art, music, technology, the environment, education ... the people at SXSW tend to have their finger on the pulse of those things that are changing the way the world works, plays and interacts.