It's not often, or ever, that a video about web mashups hits number one and gets over a million views on YouTube. But that's exactly what happened with the fun video "Just @#$% It!! What are they saying?", produced by the team at Serena as a means to promote their enterprise mashup tool suite.
Peter Coffee, Director of Platform Research at Salesforce.com, has published a compelling post about "The Incredible Importance of Open APIs" over at the Force.com blog. In case you may have forgotten, Salesforce.com's web APIs are an integral part of the company's offerings, with a variety of internal and third party products that rely on these APIs for literally millions of transactions a day (in fact, by January, 2008 Salesforce.com had already served 24 billion API calls).