Google has released a Google Card Linked Offers API that allows merchants to drive customer loyalty by providing targeted offers to customers who save their loyalty card to Android Pay. Card Linked Offers are displayed to customers within the loyalty card view of Save to Android Pay.
They say it’s the Age of the Consumer because people have more access to a lot of information about any given product they buy or vendor they do business with. But for all that information one thing most of us don’t have much control over is the rewards programs their credit cards generated points towards every time they buy something.
