Wishpot typically brings "lists" to mind. With Wishpot's original service, users could create a single wish list from multiple sites. The service eliminated the need for a new list for every site in which a shopper was interested. Wishpot has now expanded the wish list experience into a full shopping experience with a new API framework that provides true social commerce (shopping/browsing through checkout from the same platform).
Given that the Pivotal unit of EMC created the Cloud Foundry platform-as-a-service (PaaS) environment, it’s only natural that EMC applications would find their way onto Cloud Foundry. Less obvious is how EMC plans to increase the use of those applications by making them available as services that developers will be able to invoke via APIs.