Yodlee Interactive, financial data and transaction platform provider, has launched major enhancements to its API offering. Over 600 companies around the world already rely on Yodlee to fuel financial apps and services for millions of consumers. Yodlee Interactive’s API previously supported SOAP/XML and powered some of the most innovative financial apps around. However, an expanded support for REST, JSON, and HTML will enable simplified integration and cross-platform functionality.
Parse, a leading backend-as-a-Service mobile SDK provider, has launched a new service called Cloud Code making it possible for app developers to add custom backend code that is easily accessible by any client (iOS, Android, HTML5, or via the REST API) without servers.
API service provider Mashery (a ProgrammableWeb sponsor) has launched a new app directory at SXSW which features apps built on Mashery hosted APIs. It’s a great thing for three distinct groups. First, it helps the API providers who partner with Mashery by encouraging API usage through the apps. Second, it helps app developers seeking to build an audience. Third, it helps consumers that might be interested in finding an app that uses a particular API. Granted, those would be your super savvy mobile app consumers, but that doesn’t seem so far fetched after a week at "spring break for geeks."