The AppNexus iOS SDK by AppNexus allows developers to access and integrate the AppNexus API into their iOS applications built with Objective-C. This SDK was designed to work with the AppNexus Console and does not work with OAS.
Here is an interview with Jeh Daruwala, CEO of Yactraq.com . Their work brings machine learning and natural language processing to the potentially blockbuster world of online videos for targeting of ads based on behaviour. Thus the ads are less spammy, much more relevant, and a win-win for audiences, advertisers and content channels.
Topsy, a search tool based on real-time social media activity, has unveiled a new service called Topsy Social Analytics that tracks the rise and fall in popularity of specific pieces of online content as well as broader trends in online discussion. The analytics tool, like the Topsy API, uses publicly available data from Twitter to rank content and identify trends.
In order for a website to have any impact on the web, it has to be seen. Knowing how many people have visited the site and if it's effective enough to keep them coming back again and again is key. The world wide web is a densely populated jungle of competitors fighting for the consumer's attention, and in order to stay ahead of the pack, it's good to know the facts.