August 18, 2015
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PubSubHubbub. Say that three times fast. If you're not familiar with PubSubHubbub, it's an extension of the RSS and Atom protocol that allows the feed to push content out when it's updated. That's just the sort of technology we should see from check-in APIs like Foursquare and Gowalla.
Amazon is testing a self-serve advertising API that will allow brands to automate and manage their Amazon advertising campaigns. According to Digiday, the API will offer brands a "systematic approach to adjusting and reporting campaigns and offer capabilities to automate the ways campaigns work."
In order for a website to have any impact on the web, it has to be seen. Knowing how many people have visited the site and if it's effective enough to keep them coming back again and again is key. The world wide web is a densely populated jungle of competitors fighting for the consumer's attention, and in order to stay ahead of the pack, it's good to know the facts.