A new API from Facebook will deliver recommendations to advertisers. The feedback should help advertisers create more successful campaigns. Facebook is offering insights on what works and what doesn't to help advertisers navigate the ins and outs of advertising on Facebook.
Microsoft introduced a number of campaign APIs through its Windows Store Promotions API. The APIs allow media agencies to better promote and manage ad campaigns around apps listed at the Windows Store. From ad creation to bulk action, advertisers gain more capability and control around campaigns.
Google announced the end of support for real-time and multiplayer functionality within the Play Game Services API. Other features within the API like leaderboards, events, quests, etc. will not be affected by the change. The official deprecation date for these features is March 31, 2020.