May 9, 2020
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Online shopping is booming, but that's not to say that the physical retail store is irrelevant. In fact, people still enjoy the physical shopping experience and a large percentage of transactions are still made in store as opposed to online. Bearing this in mind, the ability to interact and communicate with customers in this environment has huge benefits. Estimote is a sensor-based analytics and engagement platform that is designed to communicate with smart phone users in stores, and get a better understanding of how they behave and engage with products. The Estimote API provides the means for this technology to be integrated with other applications.
Moving to make their rapid application development platform as widely accessible as possible, Mendix today launched Mendix AppCloud. Announced at the Mendix World 2014 conference, AppCloud is an implementation of the company's platform-as-a-service (PaaS) environment that is used for rapidly developing applications on a cloud platform managed by Mendix. In addition, Mendix also announced that it is making available a free community edition of its PaaS environment that small teams of up to 10 developers can use to build applications.
Oracle today is launching an enhanced version of the service bus it uses to expose back-end applications running in the cloud or on premises to mobile applications alongside a new application development framework for building those applications.