Amazon Product Advertising AWS .NET SDK is a downloadable package that contains VisualStudio templates, the AWS .NET library, C# code samples, and documentation. This SDK aims to simplify the development of advertising Windows applications that can be scalable and reliable using AWS data. Such resources include unlimited cloud storage with Amazon S3, resizable clouding with Amazon EC2, and query data with Amazon SimpleDB. 2 guides are available. The getting started guide shows steps to set up the kit and run the code samples. The developer guide explains the different usage of each feature. API references are also available with sample requests, responses, and errors supported by AWS.
Moxie Software has released Engage+,"the first social chat app that leverages Facebook’s social graph leveraging public profiles to target social visitors with unique proactive offers and provide agents with a rich set of social data." Until now, sales and customer service reps had access to limited customer data when interacting with customers via chat (e.g. customer name, purchase history, email, perhaps a few other data points). Engage+ utilizes Facebook's social graph to further understand and engage customers during chat conversations (e.g. age, brand likes, friends, mobile usage, and many more data points). Deeper profiling during a customer interaction allows companies to produce customized offers pinpointed at specific customers.
APIs are giving more leverage to small independent players. Whether it’s a single developer, or a small web development team, each quality API that is produced gives them another leg up. There is a wonderful varied ecosystem emerging here with many highly specified niche players. TinyPay.me is one such player, offering e-commerce services with focus on simplicity and product placement. The TinyPay.me API gives developers a unique online storefront option.
Conductor, a leading search and SEO technology company, has announced the official launch of the Searchlight Search Marketing API which allows developers to integrate the Conductor Searchlight platform with applications and marketing systems.