Plivo was founded after its founders, Venky Balasubramanian and Michael Ricordeau, found each other on Github and collectively decided, "[t]elephony is complex." Today, Plivo's focus is simple in statement, but complex in execution: Plivo offers "simple and powerful APIs that make it easier for businesses to develop telephony applications." Plivo's building block APIs allow developers to create telephony applications without learning the nuts and bolts of legacy telephony.
The lemonwhale API comes as a two part REST API that features JSON: one public and one private, each with separate endpoints. The public one downloads public information about videos. The private API is for altering your videos, like changing the title, or creating a new live broadcast. Authentication is required for the private API.