November 24, 2015
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In a study released by the US-based Carlisle & Gallagher Consulting Group, Finextra reports that the big venerable players are falling behind.
Moxie Software has released Engage+,"the first social chat app that leverages Facebook’s social graph leveraging public profiles to target social visitors with unique proactive offers and provide agents with a rich set of social data." Until now, sales and customer service reps had access to limited customer data when interacting with customers via chat (e.g. customer name, purchase history, email, perhaps a few other data points). Engage+ utilizes Facebook's social graph to further understand and engage customers during chat conversations (e.g. age, brand likes, friends, mobile usage, and many more data points). Deeper profiling during a customer interaction allows companies to produce customized offers pinpointed at specific customers.
JETCO has opened an API exchange for banks regional to Hong Kong. The exchange provides a single access point to over 200 APIs from 13 banks. The APIs provide access to banking services offered from the participant banks. The API exchange is open for developers across industries.