The Base Java SDK by Base allows API communication to access customer relationship management capabilities, useful for business teams. Resources include account, associated contact, deal lead, and loss reason.
When Amazon recently implemented what it calls "efficiency guidelines" in its Amazon Product Advertising API, the online retail giant took some developers by surprise. The change was meant to limit access to sites that did not send buying customers. However, a change to your code is required to ensure that you receive the correct level of access. Those that didn't make the change were subjected to the lowest limits. For some, that meant lost revenue--both to the developer and Amazon.
Consumers are interacting with retailers through an ever increasing range of channels. New channels are emerging all the time and a retailer that wants to stay ahead of the game needs to adopt an API-ready approach to make integrating those new touchpoints quick and painless.