Amazon made several significant new features available to its AWS Mobile Hub this month that should make it easier for developers to tap into cloud-based APIs. The tools include a Cloud Logic function, user sign-in tweaks, user management options, and seamless SaaS integration.
In the digital age, many companies use customer touch points to collect information without capitalizing on its full potential. By allowing companies to harness the huge amounts of customer information that gets collected, APIs become a powerful tool for competitive advantage.
Once touted as the future of business intelligence, providing quick and easy access to disparate information in one place, Enterprise Mashups, at least as a term, appear to have fallen out of favor. The topic was once written up in even non-technical publications, but both Google and our directory show it trending down. That brings up the question: what happened to enterprise mashups?