August 29, 2019
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Moxie Software has released Engage+,"the first social chat app that leverages Facebook’s social graph leveraging public profiles to target social visitors with unique proactive offers and provide agents with a rich set of social data." Until now, sales and customer service reps had access to limited customer data when interacting with customers via chat (e.g. customer name, purchase history, email, perhaps a few other data points). Engage+ utilizes Facebook's social graph to further understand and engage customers during chat conversations (e.g. age, brand likes, friends, mobile usage, and many more data points). Deeper profiling during a customer interaction allows companies to produce customized offers pinpointed at specific customers.
Among the 25 finance-related APIs now listed on ProgrammableWeb, there are services from old and new and large and small companies. Overall, most current business and finance APIs fall into one of two categories: APIs from SaaS-based management services, and APIs that provide financial markets data.