February 24, 2020
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Moxie Software has released Engage+,"the first social chat app that leverages Facebook’s social graph leveraging public profiles to target social visitors with unique proactive offers and provide agents with a rich set of social data." Until now, sales and customer service reps had access to limited customer data when interacting with customers via chat (e.g. customer name, purchase history, email, perhaps a few other data points). Engage+ utilizes Facebook's social graph to further understand and engage customers during chat conversations (e.g. age, brand likes, friends, mobile usage, and many more data points). Deeper profiling during a customer interaction allows companies to produce customized offers pinpointed at specific customers.
One of the hottest topics among API providers has to do with how to best engage developers through a developer portal. In this special report, ProgrammableWeb has compiled a comprehensive list of features (based on real world examples) that all developer portals should aspire to.
MuleSoft has announced the release of version 4.0 of API console, their open source API documentation tool that generates web documentation based on RAML documents. It can be run as a standalone web application or integrated into your own website. This article looks at the release highlights.