August 11, 2016
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Search Engine Optimization, or SEO, is vital to any successful website. The team at SEOmoz are experts in this field and now offer a number of premium SEO tools including the recently released Open Site Explorer, which provides a wealth of information on backlinks and link popularity. Now the same information available through Open Site Explorer can be accessed via their new API.
Recent updates to Google’s Search Console API provide the opportunity to leverage fine-grained detail about your search query data using the power of Excel and Pivot Tables. This tutorial by Chris Liversidge guides followers through extracting and analysing data to drive marketing decisions.
It's all well and good having a beautifully designed website with all the bells and whistles, but if it never comes up in a search or no-one even lands on it, it's really just wasting valuable cyber space. Web analytics platforms help to provide insight as to what kind of traffic a website is actually getting, and in turn, helps website owners or developers to make any necessary adjustments to increase traffic and user interaction. Positionly is one of these web analytics platforms. Positionly also provides the Positionly API that makes this functionality available to developers who may want to integrate it with other applications.