March 22, 2017
Single purpose API
Ubivox, email marketing service, has released a number of its features via the Ubivox API. Ubivox allows marketers to create, track, and manage email marketing campaigns directly in a web browser. Because Ubivox is web-based, no additional software becomes necessary to create top notch campaigns. From simple email marketing to tips, to enterprise grade web based software tools, Ubivox aims to be the go to newsletter partner.
Today Apsalar announced the release of two new components of its ApScience analytics suite for mobile applications: engagement index & revenue analytics. These new metrics will allow Apsalar clients to gain greater insight into how users are interacting with their application. It will also make it possible for users to be segmented based on the amount they spend in the app. You might be as surprised as I was to learn that this is a competitive space characterized by big data and advertising revenues. Apsalar hits all the bases with SDKs for Android, iOS, and a RESTful API.
The whole point of embracing an agile software development methodology is to increase the speed at which applications are moved into production. The challenge is that increasing the number of applications and updates can easily overwhelm an IT operations team, which inevitably leads to a catastrophic failure that winds up taking an application offline.