The Benchmark Email Java SDK by Benchmark is available for download on the page provided. It allows to communicate with the API to implement email campaigns, events, and marketing features into applications. Developers can work with most of the API methods available on the documentation.
LaunchBit, an email ad network, has announced a text ad API. Whether email publishers are blasting status updates, announcements or other news, the LaunchBit API will allow advertisements within the email to make API calls to data relevant to the ad. Monetizing websites with Ads has long been sound practice; however, monetizing emails is somewhat of an untapped market. With easy integration through an API, LaunchBit intends to take advantage of this underdeveloped market.
Developers are being encouraged to cash in on the “1.2 trillion dollar annual opportunity” of business travel by developing products on the Concur platform, Director of Developer Evangelism Mithun Dhar told a workshop audience at APIcon today.