February 21, 2020
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It is not uncommon for e-shoppers to create a cart on a website without the intention of making an immediate purchase. The motives behind abandoning a cart can vary; what matters is how companies take advantage of the information that can be gained with each cart that is left behind. Rejoiner is a company that helps online retailers capture, analyze and recover abandoned shopping carts. The company accomplishes this with their Rejoiner API.
TransferWise, provider of borderless money transfer solutions, has announced the release of an open API. The company believes that exposing their API to more developers will accelerate the rate at which tools are developed that meet the needs of consumers.
The key to any transaction whether in the online or physical world is the payment process. Payment is a common feature across desktop, web and mobile applications. PayPal is often the first choice that springs up on developers when they think of integrating payment into their applications. Developers want an easy to use API, sandbox testing, fair transaction fees and definitely less paperwork and wait time. Stripe aims to simplify the process of accepting payments on the Web with its easy-to-use Stripe API.