February 17, 2020
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APIs are no longer technical nice-to-haves. These three letters are being spoken in board rooms and used as the basis for business strategy. One place you can see the effects of API growing up is the sheer number in our directory. But big numbers only tell us so much. In our many discussions with API providers, we've noticed a pattern with how many are approaching their platforms. These threads point to an alternate meaning for API: Apps, Partners and Income.
InComm, prepaid card and transaction technology solution provider, has a new API for loyalty program, digital wallet, and digital coupon providers: Cashtie Cloud Match API. The API enables developers to integrate their loyalty program, digital wallet, and digital coupon solutions into InComm's retail network without added POS hardware or substantial development work.