April 13, 2016
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By any measure developers of mobile computing applications are having a tough time making a living. For the most part they have to give their applications away for either free or a nominal fee. They generally wind up sharing revenue based on the amount of advertising revenue their application generates. Of course, that revenue is totally dependent on how successful the application is. To help mobile developers ensure that kind of success Scringo today launched Developer Zone, which gives mobile developers the ability to download a variety of commonly-used features to boost end user engagement for free.
Snapchat, which recently surpassed Twitter in daily usage, has unveiled an API that allows advertisers to purchase Snapchat ads programmatically and at scale. Part of a broader launch of new ad offerings, Snapchat's Ads API could help the company grow its ad revenue and pave the way for an IPO.
Perhaps your most important online network of business contacts is now programmable. LinkedIn launched its API (our LinkedIn API profile), which allows developers to access a user's connections and anyone's profile data, in addition to several other features. Though some are saying "finally," it's clearly not too late for LinkedIn, who aims to be the professional networking platform.