The Bitrix24 Ruby SDK by Alexandr Prokopenko integrates intranet features into applications. Callbacks with its respective responses are available at https://github.com/crsde/omniauth-bitrix24/blob/master/example/app.rb
Google announced Friend Connect today, a new service that will allow any web site to enable social networking features for their visitors. And the key piece of the strategy is that to do so only takes a few lines code, similar to the ease with which AdSense ads can be to any web page.
Echo, best known for its online commenting tools, recently launched an ambitious service called StreamServer to aid brands in creating their own "white label" social media sites. Media brands like ESPN and Newsweek want to capitalize on the investment in their content. The problem is that the attention of consumers and lucrative revenue streams are focused on on social sites like Twitter and Facebook. Echo StreamServer API aims to tip the balance in favor of brands by offering the tools to forge scalable near real-time social sites of their own.