July 15, 2019
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Open APIs are upending the ecommerce business model and forcing developers to seek out more realtime tools to ensure a positive customer experience. Speaking with ProgrammableWeb at the recent API World conference in San Francisco, Tony*, a lead developer with an online retailer, discussed some of the unique impacts that face retail when using APIs to enhance content delivery.
Though a few shopping APIs are some of the earliest examples we have, their popularity has continued to grow for a simple reason: there's an obvious revenue model tied to them. When developers use one of the 82 Shopping APIs in our directory, that can mean money in the pocket of the API provider. And, by virtue of various affiliate and revenue-sharing programs tied to many of these APIs, it can also mean money in the pocket of the developer.