Google has released a Google Card Linked Offers API that allows merchants to drive customer loyalty by providing targeted offers to customers who save their loyalty card to Android Pay. Card Linked Offers are displayed to customers within the loyalty card view of Save to Android Pay.
Online shopping has won many a consumer over with the quick, easy and convenient benefits it provides. But even with all its pros, the check-out process can still be a bit laborious and time consuming. As with all things digital, we have become spoiled for choice and anything other than lightening fast can make users a little grumpy. This is the issue that Paddle has set out to address. It's an app for iPhone, Android and tablets that allows users to make payments with a quick click or tap. The Paddle API also makes it quick and easy for its functionality to be integrated with other existing e-commerce systems.