March 30, 2020
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APIs are a core component of digital transformation initiatives that enable companies to conduct business at scale. Recently Gail Frederick of eBay provided another proof point of this by sharing the story of how the eBay Buy APIs surpassed the $1 billion mark in cumulative GMB.
Zootle, UK based hosted CRM provider, offers most of its features through the SalesSystemCRM API. From prospecting to order processing, the API allows developers to integrate an entire ecommerce solution with its existing website and apps. The SalesSystemCRM app suite already focused and tailored to budgets in the SME space. However, an API makes the CRM provider even more attractive to businesses strapped for IT resources.
It is not uncommon for e-shoppers to create a cart on a website without the intention of making an immediate purchase. The motives behind abandoning a cart can vary; what matters is how companies take advantage of the information that can be gained with each cart that is left behind. Rejoiner is a company that helps online retailers capture, analyze and recover abandoned shopping carts. The company accomplishes this with their Rejoiner API.