APIs are largely hailed as the driving force behind digital innovation, and it is difficult to argue with this concept. Yet despite many high-profile API evangelists preaching the good word about APIs in general, there is a need for more localised evangelism, according to a post by Sam Macklin.
Yelp continues its Fusion API-centric strategy with the announcement that Yelp Events data will be accessible via the Fusion API. Yelp Events allows users to create, share and discover events around the world, and developers will be able to pull data regarding such events through the Fusion API.
Snapchat recently announced an update to its advertising platform which includes the availability of a new Ads API. The API is a set of tools for allowing important business partners access to real-time bidding on advertising time, and a set of tools to develop the content that will stream.