April 13, 2016
Single purpose API
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FoodEssentials, aimed at solving food label data problems through technology, launched the LabelAPI. The API allows developers to integrate the most comprehensive, up-to-date food and drink product label database into apps and websites. Since 2004, FoodEssentials has dedicated itself to enlightening the food choice process.
An overview of major site analytics tools that can help with analytic architecture.
Personalization tools have long existed allowing marketers to custom tailor online marketing to consumers. However, business to business marketing has eluded personalization tools until Demandbase created its Real-time Identification service: a "service [that] bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time." Now, Demandbase is making its Real-time Identification platform available to third party developers via an the Demandbase API.