April 14, 2016
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The number of services offering real-time APIs is slowly but surely expanding and it looks like we're going to have to add quite a few more. Since the start of the year a new type of service has started to appear--client push services, which help developers include real-time updates in their web apps.
Personalization tools have long existed allowing marketers to custom tailor online marketing to consumers. However, business to business marketing has eluded personalization tools until Demandbase created its Real-time Identification service: a "service [that] bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time." Now, Demandbase is making its Real-time Identification platform available to third party developers via an the Demandbase API.
Weemo, a cloud-based video service provider, has announced that the company has completed a $3 million funding round that will go towards increasing market adoption of the Weemo video platform which includes the Weemo API.