The Bronto Ruby SDK by Martin Gordon allows interaction with the SOAP API. Includes gem installation and usage with steps to specify the Api Key, create two contacts, create a list, create a new message & add content, and organize recipients for message delivery.
RetailNext, in-store analytics market leader, announced a set of enterprise APIs that retailers, shopping centers, business partners, and others can integrate with existing hardware systems to utilize RetailNext's analytics capabilities. RetailNext delivers analytics usually limited to ecommerce outfits to brick and mortar stores for better insights. The API is hardware agnostic; so, users can leverage existing infrastructure.