September 17, 2015
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Moxie Software has released Engage+,"the first social chat app that leverages Facebook’s social graph leveraging public profiles to target social visitors with unique proactive offers and provide agents with a rich set of social data." Until now, sales and customer service reps had access to limited customer data when interacting with customers via chat (e.g. customer name, purchase history, email, perhaps a few other data points). Engage+ utilizes Facebook's social graph to further understand and engage customers during chat conversations (e.g. age, brand likes, friends, mobile usage, and many more data points). Deeper profiling during a customer interaction allows companies to produce customized offers pinpointed at specific customers.
Moving to reunify Java in a way that will make it easier for developers to build applications spanning everything from the Internet of Things (IoT) to sophisticated backend Web applications running in the cloud, Oracle today released Java Platform, Standard Edition 8 and Java Platform, Micro Edition 8. The latest versions of Java 8 reduce the number of primary instances of Java down to two.
Any company that makes an API knows that just having the API is not enough. A bare endpoint is probably worse than not having an API at all. To make your API and platform useful you need documentation, tools, examples and forums. If you are a successful API company you start developing a community of people that work with your service. The community shares ideas and helps each other out.