September 17, 2015
Single purpose API
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Today OnStar, a GM company focused on in-car communication and security, announced what it calls an API. Though not yet released, nor totally open and perhaps not even an API, the move is certainly part of "car as a platform." Building apps for cars is a movement that hasn't seen much progress since Ford's announcement two years ago. Though there is still a lot of potential, especially with the car culture in much of the US, some have questioned whether safety will stifle in-car apps.
Word of mouth is the best kind of information when looking for advice on where to eat, places to stay, things to do and more. Applications like Yelp and Tripadvisor offer users great insight when it comes to reviews and recommendations, but Trippin' In takes this concept to the next level by providing up-to-date social rankings; instant insight into what's popular right now. The Trippin' In API makes it possible for this functionality to be integrated into already existing recommendation applications, further enhancing their relevance and appeal to users.
In 2011, we learned that even our cars and trucks were going "social" when Salesforce.com announced its partnership with Toyota. However, the social capabilities of the partnership were limited in scope (car diagnostics, tune up reminders, etc.). What if your car could prevent you from driving a certain route because it knew what areas were traffic-heavy? That car sounds "social" in a fuller sense; it might be possible with the new Beat the Traffic API.