Strutta provides a platform to "engage your audience and convert fans to customers." It does this by launching and managing contests, sweepstakes, coupons, promotions, and by providing the Strutta API. For example, Crate & Barrel ran a wedding contest to drive couples to set up their wedding registries at the company, and featured friends and families of the contestants voting on the results to generate increased customer involvement.
HelpSocial has released a new Open API that features enhancements for improved performance, scalability, and security. The Open API provides access to all capabilities of the platform such as streaming content from across social networks and replying to social and messaging comments.