May 1, 2016
Single purpose API
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A number of ad tech sources reported that Snapchat has engaged select ad partners for an advertising API development. Snapchat declined to comment, but many have anticipated an advertising API from Snapchat. While an ad API makes sense, Snapchat has an unfortunate history with API vulnerabilities.
In order to get a campaign or project off the ground quickly and efficiently, careful management of the creative and technical process is essential in order to avoid big mistakes and missed deadlines. And, of course, the very thing that holds it all together is clear communication. That's where an app like Convo is really handy - it's a cloud-based, interactive workspace for business, where teams can collaborate and have real-time conversations. Convo's API makes it possible for this functionality to be integrated with other applications.
There are many ways for websites to tap into online social networking services to allow their users to connect with each other. Now, for publishers who want to add social network functions to already existing websites, Yahoo! has announced their new Updates API, a web service that provides permission-based access to the actions of any user with a Yahoo! account. As part of Yahoo!'s Open Strategy (Y!OS), this API essentially allows developers to treat the Yahoo! network as a social networking platform (for more on Y!OS see our coverage of the initial Y!OS announcement and their YQL launch).