November 1, 2016
Single purpose API
Personalization tools have long existed allowing marketers to custom tailor online marketing to consumers. However, business to business marketing has eluded personalization tools until Demandbase created its Real-time Identification service: a "service [that] bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time." Now, Demandbase is making its Real-time Identification platform available to third party developers via an the Demandbase API.
Appy Pie, cloud based mobile apps builder, has announced the inclusion of two new music APIs for its Do-it-Yourself mobile application platform. Integration with the SoundCloud and Beatport APIs will allow users to access their music libraries remotely without consuming mobile device memory.