Cara is a real time face detection software that turns anything with a camera into an intelligent sensor to collect and store data on the content’s viewer. It measures glances, distance, gender, timing, age, and much more while respecting privacy by not storing pictures or personal information. This robust audience analytics tool is compatible with Windows, Android, Linux & Mac OSX and is manufactured by IMRSV (formerly Immersive Labs). IMRSV offers an Enterprise SDK which allows for simultaneous local analysis with the ability to trigger events at the 100 millisecond level. They also offer an Android SDK which allows real time detection on mobile devices. Their Cara RESTful API provides server side image processing.
Continuing a three-part series on the Facebook Ads API. In Part one, I looked at how Facebook Ads vendors have done little with their exclusive access to the API and instead have tried to game Facebook's system through ad multiplication. In Part two, I'll discuss how the API can be used to gather the data needed to measure true performance.