February 15, 2016
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Digital marketers will know the value of a good SEO (search engine optimisation) strategy and the ability to view and monitor marketing performance accordingly. BrightEdge is an enterprise grade SEO and content marketing platform that is run by SEO experts and provides a range of features and tools that make good performance and a strong ROI a reality. The BrightEdge API makes this functionality available to developers who may want to integrate it with other applications.
Twilio has really upped the ante with the release of its new iOS SDK for developing voice over IP applications. This means that any iOS App can quite easily add telephony via the Twilio API to its product. By providing an SDK for iOS, Twilio (a ProgrammableWeb sponsor) has lowered the bar for developers wanting to build VOIP applications. It only makes sense for a company that is a pure-play in the API business to do everything possible to encourage adoption among developers, and this release is another is a series of smart moves by Twilo. I expect that this will have a big impact developer adoption and would love to check back in with Twilio to hear how the project goes over the next couple months.
A new API from Facebook will deliver recommendations to advertisers. The feedback should help advertisers create more successful campaigns. Facebook is offering insights on what works and what doesn't to help advertisers navigate the ins and outs of advertising on Facebook.