One of the bigger challenges with anything having to do with software-as-a-service (SaaS) applications is how quickly they can sprawl out of control. Before most organizations realize it they wind up with multiple silos of SaaS applications that are even more difficult to integrate than traditional enterprise applications.
Gecko Landmarks is working on an easier way of giving directions. The theory behind their madness is that “everyone thinks in landmarks”. They took this idea and ran with it. In fact they have run all over the world with this idea. They have now collected landmark data for every country in the world. Most of this data is now available in the Gecko Landmarks API.