One the one hand Big Data is supposed to be one of the best things to happen to IT since the invention of the database. After all, managing massive amounts of data should make IT more relevant than ever. But as Big Data continues to evolve it’s starting to look like managing all that data is beyond the scope of many IT organizations. As a result line of businesses are turning to raft of emerging Big Data services in the cloud that allow them to analyze massive amounts of data by invoking a relatively simple API.
PayOnDelivery, online payment platform that doesn't charge until delivery, has announced the PayOnDelivery API. Third party apps and websites may use the API to integrate payment processing. Developers have full access to the PayOnDelivery platform, including its keystone feature that refuses to release funds until the product lands in a consumer's hands.
The existence of APIs has made it possible for organizations to collect and aggregate unprecedented amounts of customer data. What’s not so clear is how to actually go about harnessing it. That issue is giving rise to a host of customer intelligence applications that leverage APIs to ingest data and then, in turn, make analysis of that data available via an external API.