October 2, 2015
Single purpose API
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Lexity, marketing apps provider, has launched Commerce Central-an open commerce cloud platform for ecommerce services. Commerce Central allows developers to distribute and connect apps to more than thirty ecommerce platforms (e.g. Magento, Etsy, eBay, etc.). Seen as the first truly "open" commerce platform, Commerce Central allows developers to use the same code across multiple platforms.
Prosperent has released "the performance advertising industry's first and only celebrity product API." The celebrity product API will allow content creators and developers to include products associated with celebrities into advertising campaigns. According to Propserent's CEO, Brian Lovett, "hundreds of hours" are currently spent researching celebrity-product affiliations.
Swift IQ belives Machine Learning as a Service (MLaaS) will become a key market in the near future as more providers look to integrate predictive APIs with their customer transaction data. After presenting at the recent API Strategy and Practice Conference, Swift IQ CEO Jason Lobel spoke with ProgrammableWeb about how businesses can use an API-driven approach to improve their "adaptive intelligence", and shares four techniques that can be tested immediately.