When we wrote about APIs fueling an "instant" frenzy, there were only four mashups in our directory tagged instant. We've added more than that just this week, taking our total to 16 instant mashups. But the most common type of instant mashup may surprise you.
The Vibetrace API integrates Vibetrace's recommendation engine, accessing virtually any e-commerce platform. The name of the game, of course, is to move people from your target market to become visitors, then shoppers, regular customers and finally, part of your engaged community. Vibetrace's secret sauce for increasing conversion rates is a csutom built recommendation engine. It joins nearly 200 e-commerce APIs in our directory.