It is not uncommon for e-shoppers to create a cart on a website without the intention of making an immediate purchase. The motives behind abandoning a cart can vary; what matters is how companies take advantage of the information that can be gained with each cart that is left behind. Rejoiner is a company that helps online retailers capture, analyze and recover abandoned shopping carts. The company accomplishes this with their Rejoiner API.
You might not expect a company nearly 160 years old to innovate its industry. Perhaps that's why Thomson Reuters is looking to developers to create the next big thing for financial professionals. To get there, the company is sharing mountains of data via its new Knowledge Direct API and offering $25,000 in prizes for its app contest.