August 29, 2018
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While it’s clear that enterprise IT organizations are warming up to cloud computing many of them remain uncomfortable with the lack of control they have over the cloud, especially when it comes to relying on cloud service providers that might lock them into a specific platform.
Buffer, a social media manger, opened the Buffer API last week beyond its internal apps. According to co-founder, Leo Wildrich, the decision sprung from its single purpose as a company: "How can we make sharing links, videos and images to your social networks easier and more powerful?" Unlike its main competitors, Hootsuite and Sprout Social, Buffer "focus[es] on non-original content sharing, especially photos, videos and articles" states Tech Crunch. As Buffer launches its API, and attempts to make sharing easier, Wildrich stressed that Buffer aims "to build a new sharing standard...across the web."