July 9, 2015
Single purpose API
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Simply stated: "Tinypass is a powerful e-commerce platform that helps sites charge for access to content." Developers and site owners can utilize the Tinypass platform by adding a plugin for popular CMS platforms (e.g. Wordpress, Drupal, Joomla, etc.); or, developers can integrate Tinypass functionality into apps and third party sites with the Tinypass API.
At its Unite developer conference this week, Shopify introduced its new Marketing Events API. The API allows market app developers to track marketing events directly within the Shopify ecosystem. Marketing apps have long been popular within Shopify's App Store, but tracking has been difficult.
Whether its a new e-commerce startup carving out its niche (e.g. Chirpify, Anedot), or an industry giant releasing new API capabilities (e.g. PayPal, MasterCard), e-commerce stories flood the headlines with new ways to transfer money across the web and on the go. However, Terapeak's approach to e-commerce concentrates on behavior as opposed to money transfer. Terapeak has set the industry standard in e-commerce analytics and market research. Recently, Terapeak aimed to broaden its base and encourage deeper analysis with the new Terapeak API and Developer program.