The vast majority of analytics software is going to be consumed within another application, rather than exist as a stand-alone application. Recognizing this fact, analytics application vendors are racing to deliver robust sets of APIs around their applications that make it easier for developers to embed those capabilities within their applications.
For businesses and brands, the customer is king, and being able to know what makes consumers tick is a definite advantage. Converser makes this a possibility by enabling application owners to interact with their customers directly from within the app, getting a better understanding of their users and ultimately gaining the knowledge they need to maximise their appeal. Converser's API is available to developers who want to integrate this functionality with other applications.