Mocapay focuses on mobilizing businesses' payment, loyalty, coupon, and gift programs through innovative software. Mocapay aims to unify merchant programs and payment options across all devices. To enhance its platform, Mocapay recently launched a token solution that integrates with any POS system via an API.
Businesses are using a voice over Internet service to address a common problem: The gap between online users and customer care centers. A 2011 TeaLeaf survey found the abandonment rate for online shoppers reaches 41 percent when these customers encounter a problem. One way companies are addressing the problem is by integrating VoIP APIs within their websites so customers can click-to-call for help, according to a SureVoIP blog post.