April 10, 2018
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Kenya currently lays claim to the world's largest user base of mobile money. With over 25 million mobile money users in the country, Kenya seems to be a mobile developer's dream when it comes to potential user base. However, as COSEKE's Kevin Njoki told ITWeb Africa, developers face major roadblocks in monetizing apps despite the massive mobile money user base. At the heart of the difficulty lies a lack of open APIs from the country's leading telecommunication companies.
Two of the biggest brands in local search are partnering and they're using open APIs to do it. Citysearch is including sponsored ads from YP.com (Yellow Pages) in its CityGrid ad network (our CityGrid API profile). Additionally, Citysearch reviews show up across the YP.com website.
Play2Shop aims to be the "Ebates with Entertainment and Engagement." Play2Shop rewards gamers with points and pays shoppers with cash back that can both be used for discounts at over 1,000 retail partners. Additionally, the Play2Shop API enables game developers to join the Play2Shop community regardless of platform.