June 24, 2019
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Online video is a widely used marketing tool and a great way to interact with customers, but with the lack of accurate analytics tools, many video campaigns have been a bit of a guessing game. That's where Vidyard comes in. It's a video marketing platform designed to give users the tools to see exactly how their videos are working, providing them with the valuable insight required in order to make the most of their video investment. Vidyard also makes this functionality available to developers via the Vidyard API.
There’s a lot frustration in the world when it comes to software, especially first with how long it takes to develop anything and, second, with the number of bugs that need to be continuously addressed. The good news is that this is an issue that the people that built programming