Handling API calls in the cloud with a service like AWS Lambda is one of the latest ways enterprises try to save on resources. In theory, you can save a ton of money. But be careful. Costs for API calls can mount up, sometimes leaving you with a cloud computing bill ten times the size you expected.
Prosperent (quickly growing ad network) and CloudFlare (content delivery network focused on low touch app launches) have announced a partnership aimed at quickly monetizing websites without complicated development work. The partnership is simple, seems obvious, and should intrigue developers across many markets. Most importantly, the partnership should create new ways for anybody/any company with an online presence to make money. Check out the PW profiles for the Prosperent API and the CloudFlare API.