November 9, 2015
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With work forces becoming increasingly more mobile, there is a need for businesses to have quick and easy communication lines with employees on the move. Being able to achieve this with existing enterprise and telecommunication infrastructure means companies can improve communication with staff without increasing costs. This was the idea behind the creation of Red Oxygen. It's a service that combines the functionality of email applications with the convenience and mobility of text messaging. With the help of Red Oxygen's API, sending text messages from an application or CRM is simple.
Despite the popularity of micro blogging, instant messaging and social networks, email still plays a huge role in communicating across the internet. This fact is not lost on the big players, who are actively looking for ways to add value to their email services. We have already reported on some changes Google have made to Gmail by implementing the OAuth protocol to make it more open and secure for external access, but it seems that Yahoo beat them to the post, who have also implemented OAuth for their Yahoo Mail API.
Online video is a widely used marketing tool and a great way to interact with customers, but with the lack of accurate analytics tools, many video campaigns have been a bit of a guessing game. That's where Vidyard comes in. It's a video marketing platform designed to give users the tools to see exactly how their videos are working, providing them with the valuable insight required in order to make the most of their video investment. Vidyard also makes this functionality available to developers via the Vidyard API.